In Your Eyes 2024


An art direction project examining the performance of femininity in response to the external gaze.






In Your Eyes is a fashion design collection of three ensembles, each capturing a different response to the panoptical social gaze. Every ensemble was designed, sewn and adorned with intention, reflecting the archetype it represents.




The Fashion Design Process
Three garments were chosen from the final collection based on feasibility. The clothes were designed and sewn within a month.









Art Direction and Styling Notes






Final Work




Look 1
The Performer 
















Look 2
The Provoked













Look 3
The Empowered














 Back to the Portfolio





Credits:

Fashion Design, Art Direction, Modelling and Post Production
Archita Pattanayak
Photography
Ritwik Pattanayak

Images on moodboards are sourced from the web; all credits to respective owners.