The Drippy Trip 2023


Illustrated apparel graphics for Flying Machine’s streetwear range for S/S 24.








The Drippy Trip is a collection of illustrations designed for Flying Machine, India’s oldest denim wear brand. The brief was deceptively simple: make water conservation look cool.








The colours and visual direction were chosen based on trend forecasts and market research, resulting in a collection that is both attractive and relevant to a Gen Z audience.






































Credits:

Illustrated by

Archita Pattanayak

under the guidance of

Unnati Pant (Manager- Design) and Sharath Prasad (Creative Head)